13 min read    Aug 15 , 2024

Free Keyword Research Tools For SEO [2025]

Keyword Research is the key to good SEO management. It helps you figure out the valuable search queries related to your business. When you know this, you can create content for these search terms. This can help your website rank higher on search engines like Google, Bing, Yahoo, etc.

But it is difficult to afford expensive tools as a beginner for keyword research. That's why we craft this piece of content to share free keyword research tools. In this particular article, we will look some popular free keyword research tools and what they offer, their pros and cons, and how they can enhance your SEO efforts.

What Makes a Good Keyword Research Tool?

Choosing the right keyword research tool can make a big difference in your SEO success. Here are some key features that make a tool effective:

1. Accuracy of Data:

The tool should give you reliable information. If the data is off, your SEO strategy might not work as well. Tools like Google Keyword Planner and Ahrefs are known for their accuracy.

2. Ease of Use:

A good tool should be easy to use whether you’re a beginner or an expert, tools interface matters. Complicated tools can slow you down and make it harder to get the results you need.

3. Detailed Metrics:

The best SEO keyword tools offer important details like search volume or SV (how often people search for a keyword), keyword difficulty or KD (how hard it is to rank for that keyword), Trust Flow (TF) and cost-per-click (CPC) if you're running ads. This data helps you choose the right keywords to target.

4. Broad Keyword Suggestions:

A useful tool gives you lots of keyword ideas, including long-tail keywords (more specific phrases). These can be easier to rank for and can help you reach a more targeted audience.

5. Competitor Analysis:

Some tools allow you to see what keywords your competitors are using. This can give you insights into what’s working for them and help you adjust your strategy.

6. Extra Features

Advanced tools might offer additional features like trend analysis, which shows how a keyword's popularity changes over time. Others might have content suggestions or integration with other SEO tools, helping you get a complete picture.

7.Limitations:

Free tools are great, but they often come with limits. They might restrict how many searches you can do each day or the amount of data you can see. Knowing these limits helps you decide if the tool meets your needs.

Free Keyword Research Tools for Beginners

Picking the right keyword research tool is essential if you want to improve your website's ranking on search engines. There are many tools available that can help you find the best keywords to target as listed below:

1.   Google Keyword Planner

Google Keyword Planner is a tool that helps you find new keywords. It shows you how often people search for those keywords and how competitive they are. This means it tells you how many other websites are trying to rank for those same keywords. It also gives you an idea of how much it would cost if you wanted to run ads for those keywords.

Google Keyword Planner is fairly easy to use, especially if you are already familiar with Google Ads. However, if you are new to it, you might need a little time to get used to how it works.

This tool is best for marketers and businesses who want accurate data from Google, especially if they are running ads on Google.

One downside is that the tool is limited to Google’s data. Also, some features might not be available unless you have an active ad campaign running.

Google Keyword Planner works well with other tools like SEMrush or Ahrefs. Using these tools together gives you more information, especially about your competitors.

2.   Ubbersuggest

Ubbersuggest helps you come up with keyword ideas. It also gives you suggestions for content and shows how your website is doing. Plus, it can show you what keywords your competitors are using.

Ubbersuggest is very user-friendly. Even if you are new to keyword research, you will find it easy to navigate.

This tool is great for beginners and small businesses. It’s a good all-in-one tool for finding keywords and getting ideas for content.

The free version of Ubersuggest has some limits. For example, you can only do a certain number of searches each day. If you need more features, you might have to pay for a subscription.

Ubersuggest can be used alongside tools like Google Keyword Planner or Ahrefs. This combination can help you double-check the data and get more in-depth analysis.

3.   AnswerThePublic

AnswerThePublic is a tool that shows you what questions people are asking online. It takes your keyword and generates questions and phrases that people are searching for. The results are shown in a visual way, which makes it easy to see the different topics people are interested in.

AnswerThePublic is super easy to use, especially if you’re looking for new content ideas. The visual format helps you understand what people are curious about.

This tool is perfect for content creators who need ideas for what to write about. It helps you see what your audience wants to know.

The main downside is that AnswerThePublic doesn’t give you data on how often these questions are asked. This means you might need another tool to find out if these topics are worth targetings.

You can use AnswerThePublic with Ubersuggest or KWFinder. These tools will help you figure out which questions have high search volumes and are worth focusing on.

4.   KeywordTool.io

KeywordTool.io gives you keyword ideas for different platforms like Google, YouTube, and Amazon. It’s a versatile tool that helps you find long-tail keywords, which are more specific phrases that people search for.

This tool is simple and provides plenty of keyword ideas. It’s especially useful for those who need keywords for multiple platforms, not just Google.

KeywordTool.io is best for users who want keyword ideas for various platforms. It’s useful if you’re focusing on more than just Google search.

The free version is limited. You can get keyword ideas, but if you want more detailed information, like search volume, you need to upgrade to a paid plan.

To get more data, you can pair KeywordTool.io with Ahrefs or Google Keyword Planner. This way, you can see how popular the keywords are and how hard it might be to rank for them.

5.   WordStream Free Keyword Tool

WordStream’s free keyword tool gives you basic keyword suggestions. It also shows you how competitive each keyword is, which means it tells you how many other websites are trying to rank for the same keyword.

This free seo keyword tool is quick and easy to use. It’s great if you want fast results without needing to sign up or log in.

WordStream is best for users who need basic keyword ideas. It’s useful if you’re looking for quick research without needing detailed data.

The tool provides limited data. It’s a good starting point, but if you need more in-depth information, you might need to use another tool as well.

Pair WordStream with Google Keyword Planner. This way, you can get more detailed information, like search volumes and competition levels.

6.   SEMrush (Free Version)

SEMrush is a powerful tool that offers keyword ideas, search volume data, and insights into your competitors’ strategies. The free version allows you to do a limited number of searches each day.

SEMrush is packed with features, which makes it powerful but also a bit challenging to navigate, especially for beginners looking to improve SEO management.

SEMrush is best for users who want a deep dive into keyword data and competitor analysis. It’s useful for marketers who need detailed information to create strong SEO strategies.

The free version of SEMrush is limited. If you need full access to all features, you will have to pay for a subscription.

SEMrush works well with Ubbersuggest or Google Keyword Planner. By combining these tools, you can compare data and get a fuller picture of your SEO opportunities.

7.   Ahrefs Free Keyword Generator

Ahrefs provides keyword ideas, search volume, and difficulty levels. It also suggests related questions that people are asking online.

The free keyword generator from Ahrefs is simple and effective for getting started with keyword research. However, the full Ahrefs suite has more advanced features that experienced users might find useful.

Ahrefs is great for marketers who need reliable data and a straightforward tool for initial research.

The free version only allows a limited number of searches, and you’ll need to pay for more detailed insights.

Use Ahrefs alongside SEMrush or Google Keyword Planner to enhance your research and get more data points.

8.   Keyword Shitter

Keyword Shitter is a tool that generates a 1000’s of long tail keyword ideas very quickly. You just enter a seed keyword, and it will produce a long list of related keywords.

This tool is extremely fast and easy to use. However, because it generates so many keywords, you might need to spend time filtering out the ones that aren’t useful.

Keyword Shitter is best for users who need a lot of keyword ideas in a short amount of time. It’s also useful for brainstorming.

The downside is that it doesn’t give you any data on how often these keywords are searched or how competitive they are. You’ll need another tool to analyze the results.

After using Keyword Shitter to get ideas, you can use Ahrefs or KWFinder to filter and find the best keywords to target.

9.   Soovle

Soovle is a tool that gathers keyword suggestions from multiple search engines, including Google, Bing, Amazon, Wikipedia, Yahoo and YouTube. It shows you what people are searching for on different platforms.

Soovle is very easy to use. It gives you a broad view of keyword ideas from different sources all in one place.

This tool is great for users who want to gather keyword ideas from multiple search engines quickly.

The downside is that Soovle doesn’t provide detailed metrics, such as search volume or keyword difficulty.

Use Soovle with SEMrush or Google Keyword Planner to get more detailed data on the keywords it suggests. This will help you understand which keywords are worth targeting.

10.   Majestic SEO (Free Version)

Majestic SEO is mostly known for its backlink data, but it also provides some keyword suggestions in its free version. Backlinks are important for SEO because they help search engines understand how trustworthy your website is.

The tool is more advanced and might be harder to use for beginners, but it offers valuable insights if you know what to look for.

Majestic is best for users who are also interested in analyzing backlinks. It’s more suited for experienced users.

The free version of Majestic is limited. To access more features, you’ll need a paid subscription.

Majestic pairs well with Ahrefs and Google Keyword Planner. Together, these tools give you a comprehensive view of both keywords and backlinks.

11.   KWFinder (Free Version)

KWFinder gives you keyword suggestions with search volume, difficulty, and trend data. It’s great for finding keywords that are both relevant and achievable.

The tool is easy to navigate and presents data in a clear, user-friendly way.

Users who want detailed keyword data without being overwhelmed by complexity.

The free version limits the number of daily searches, and a paid plan is needed for advanced features.

Use KWFinder with Google Keyword Planner or Ahrefs to cross-check data and expand your research.

12.   Keywords Everywhere (Free Version)

Keywords Everywhere is a browser extension that shows keyword data, such as search volume and CPC, right in your search results. It’s handy for quickly seeing keyword metrics as you browse.

It’s very convenient because it integrates into your browser and provides real-time data.

The free version offers limited data, and more detailed metrics require payment. Use alongside Ahrefs or SEMrush to get a more comprehensive view of your keywords.

Conclusion

By exploring the above free keyword research tools for your SEO improves your website’s ranking. Each tool has its strengths and weaknesses, so it's a good idea to use more than one. Google Keyword Planner is great for ads, while Ubbersuggest and AnswerThePublic help you find new ideas for SEO management.

Tools like KWFinder and Ahrefs give you detailed insights, but they have limits in their free versions. By combining different tools, you can get a better picture of which keywords to target. This will help you attract more visitors to your website and grow your online presence.